SERVE IQ LTD. ("SERVE IQ", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information when you visit our website or use our POS platform and related services.
1. Who we are
SERVE IQ LTD. is a United Kingdom company providing point-of-sale and hospitality management software. For privacy enquiries, contact us at contact@serveiq.co.uk.
2. Information we collect
We may collect the following categories of information:
- Contact details — name, email address, phone number, and business name when you enquire or request a demo.
- Account and business data — information needed to set up and operate your SERVE IQ account, such as venue details and user roles.
- Transactional and operational data — order, payment, and sales data processed through the platform on behalf of your business.
- Technical data — IP address, browser type, device information, and usage logs when you visit our website or use the platform.
- Cookies and similar technologies — as described in our Cookie Policy.
3. How we use your information
We use personal data to:
- Respond to enquiries and provide demos, support, and onboarding.
- Deliver, maintain, and improve the SERVE IQ platform.
- Process transactions and generate business reports for your organisation.
- Send service-related communications (e.g. account notices, security alerts).
- Comply with legal obligations and protect our rights and users.
4. Legal bases for processing
Where UK GDPR applies, we process personal data on the basis of contract performance, legitimate interests (such as improving our services and securing our systems), legal obligation, and — where required — your consent.
5. Sharing your information
We do not sell your personal data. We may share information with trusted service providers who help us operate our business (for example hosting, email, and payment infrastructure), with professional advisers, or where required by law. These parties are only permitted to process data as instructed by us.
6. Data retention
We retain personal data only for as long as needed for the purposes set out in this policy, including to meet legal, accounting, or reporting requirements. When data is no longer required, we delete or anonymise it.
7. Your rights
Under UK data protection law, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict certain processing
- Request data portability
- Withdraw consent where processing is based on consent
To exercise these rights, email contact@serveiq.co.uk. You may also complain to the Information Commissioner's Office (ICO) at ico.org.uk.
8. Security
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. No method of transmission over the internet is completely secure, but we work continuously to safeguard your information.
9. International transfers
If we transfer personal data outside the UK, we will ensure appropriate safeguards are in place in accordance with applicable data protection law.
10. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect the latest version. Continued use of our website or services after changes constitutes acceptance of the updated policy.
11. Contact
For any questions about this Privacy Policy or how we handle your data, contact contact@serveiq.co.uk.